Sloane Apartments, 54 Old Castle Street

2013-13, block of flats with ground-floor shops to Wentworth Street frontage | Part of New Holland Estate

Sloane Apartments
Contributed by Survey of London on Dec. 16, 2018

Sloane Apartments, part of the New Holland estate redevelopment, forms a single rhomboid building with Ladbroke Court abutting the new Community Centre. The five-storey building contains 37 private, affordable-rent and shared-ownership flats, with recessed balconies, and a café on the ground floor. The block name ‘Sloane’, as with ‘Kensington’, with their desirable West End associations, was presumably chosen in order to boost sales to overseas buyers unfamiliar with the East End.

New Holland Estate in 2010 and 2015 - drawing by Helen Jones
Contributed by Survey of London